If Spotify, Netflix and Silicon Valley had a baby, they'd name it Running Stories – the world's first app that guides, monitors and entertains runners, by turning their running routes into the stage for gripping stories using live data.
Problem:
despite the health benefits, running can be boring. Between traditional fitness apps and storytelling platforms, we saw an opportunity to motivate runners (new and experienced alike) by entertaining them.
The Idea:
Running stories is an audio augmented reality app that turns runs into immersive experiences.
How it works:
Augmented audio enhances your surroundings by sourcing live data from open APIs to create a story designed to enter-train you. The app uses your live location data, weather, your running speed and more to make you the main character in the story.
