top of page



How did we prove that IKEA’s 2017
catalogue was their most unforgettable

one yet? By getting Yanjaa Wintersoul - World Memory Champ - to memorise the entire thing. Yep. All 328 pages of it.

Creative team

Executive Creative Director: Joakim Borgstrom

Creative Directors: Nikhil Panjwani, Jon Loke

Creative Team: Kooichi Chee, Maurice Wee


Cannes // Silver // Entertainment

Cannes // Bronze // PR

D&AD // Wooden pencil // Integrated PR

D&AD // Wooden pencil // Digital Direct Response.

One Show // Gold // Social Media

One Show // Bronze // Innovation in Direct

bottom of page