40th ANNIVERSARY - 

IKEA

For IKEA SG’s 40th birthday, we created

a way for people to wear their favourite furniture.

 

We immortalised iconic IKEA products - from the delicious meatballs to the indestructible FRAKTA to the ubiquitous BILLY bookshelf - as 18 limited edition enamel pins.

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Creative team

Executive Creative Director: Joakim Borgstrom

Creative Director: Nikhil Panjwani

Creative Team: Grace Wong