How we smashed stereotypes with a new publishing format.

Problem: 
In 2019, Nike found that women received only 2% of sports coverage, reinforcing the idea that sports isn't a woman's world. To change that, we turned to where the next generation already is: Instagram. 

The idea: 
Nike Instazine: A social-first magazine telling stories of women dominating "men-only" sports. Using every feature of the platform, we blended editorial craft with real-time interaction and engagement, giving Gen Z a way to meet their sporting heroines. 

Results:
43.4M Views | 3.4M Engagements | >1000 assets created | +50% Athlete followers | A Global Rollout kickstarted