WOMEN'S INSTAZINE - 
NIKE 

 

The depth of sports media coverage female athletes get was still not up to par considering the time we're in. 

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So for the women’s Paris Open and Wimbledon seasons, we created the Instazine, adapting the editorial concept of the magazine and applying it to Instagram.

 

Specific story angles for each athlete

4 top female tennis players got their own ‘cover story’, with their own unique perspective on Nike’s main narrative of ‘Dream Crazier’.

 

We did a deep dive into the different athletes' stories and pulled out unique interest points that were relevant to each audience and used native features of IG to increase community engagement.