SINGAPORE CHRISTMAS SWEATER -TBWA\SG
2020, COVID. No traveling for Christmas. Everyone in the agency was down in the dumps. So we decided to bring some festive joy to the sweatiest, most sweltering island on earth.
Thus the Singapore Christmas Sweater was born: The coolest look for the hottest Christmas. A local rendition of the classic Christmas sweater - the same gaudy design we all love to hate, but printed on the coolest material ever.
We parodied everything, from the design itself to the promo film we made (for zero dollars btw - that’s a whole other story). It was kitschy, campy and cringey all at once and we had a total blast doing it.
Executive Creative Director: Andy Grant
Creative Team: Zachary Desker