Problem:
Valentine’s Day is still mostly celebrated as a 'straight only' holiday in Singapore. 22 years into the 21s century? Ew. 

The Idea: ​

We teamed up with Singaporean candy brand, Sticky to create a special set of Valentine’s candies inspired by LGBTQ+ flags with the message: All Love Is Sweet, no matter which flag you fly.

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Each candy set included an educational insert and a QR code linking to a dedicated website to help promote understanding of different sexual and gender identities.