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Uber’s data showed city dwellers often visit the same places. So Uber & Canon set out to inspire them to break routine and explore the path less travelled.

Mapping a year’s worth of drop-off points, we uncovered some of the most photogenic yet overlooked spots across Singapore, Kuala Lumpur, Manila, Jakarta, and Ho Chi Minh City. Partnering local photographers, we showcased these hidden gems through 15 films and 135 photo essays — revealing the Hidden City across 5 countries.

The stunning photos from these explorations were curated and published in a tabletop book, designed by Neville Hew.

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