ALL LOVE IS SWEET -
Valentine’s Day is still predominantly celebrated and marketed as a heterosexual holiday in Singapore.
Heteronormativity, 22 years
into the 21st century? Ew.
So we partnered with Sticky Singapore to design a special set of Valentine’s Day candies inspired by flags within the LGBTQ+ community. All with the message that All Love Is Sweet, no matter which flag you fly.
To promote a better understanding of different sexual and gender identities, each set of candy came with an educational insert and a QR code that led to a dedicated website for the initiative.
Executive Creative Director: Andy Grant
Creative Team: Sharmaine Lim, Goh Su-Lynn