ALL LOVE IS SWEET -

STICKY SINGAPORE

Valentine’s Day is still predominantly celebrated and marketed as a heterosexual holiday in Singapore.

Heteronormativity, 22 years

into the 21st century? Ew.

So we partnered with Sticky Singapore to design a special set of Valentine’s Day candies inspired by flags within the LGBTQ+ community. All with the message that All Love Is Sweet, no matter which flag you fly.

To promote a better understanding of different sexual and gender identities, each set of candy came with an educational insert and a QR code that led to a dedicated website for the initiative.

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Creative team

Executive Creative Director: Andy Grant

Creative Team: Sharmaine Lim, Goh Su-Lynn