BRANDING / BRAND LAUNCH -
Cabital was a new player in the cryptocurrency market and we were tasked with building its brand and launching it in a way that set it apart from its competitors.
To make it stand out from the sea of sameness, we positioned Cabital as a brand that put common sense into crypto, coming up with the tagline: 'Crypto without the crazy'.
True to that point of view, our launch campaign centered on calling the rest of the crypto players in the category out on their BS, literally.
Executive Creative Director: Andy Grant
Creative Director: Asheen Naidu
Art Director: Zachary Desker