BRANDING / BRAND LAUNCH - 

CABITAL

Cabital was a new player in the cryptocurrency market and we were tasked with building its brand and launching it in a way that set it apart from its competitors. 

To make it stand out from the sea of sameness, we positioned Cabital as a brand that put common sense into crypto, coming up with the tagline: 'Crypto without the crazy'. 

 

True to that point of view, our launch campaign centered on calling the rest of the crypto players in the category out on their BS, literally. 
 

 

 

 

 

 

 





 

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Creative team

Executive Creative Director: Andy Grant

Creative Director: Asheen Naidu

Art Director: Zachary Desker