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BRANDING / BRAND LAUNCH -
CABITAL
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Cabital was a new player in the cryptocurrency market and we were tasked with building its brand and launching it in a way that set it apart from its competitors.
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To make it stand out from the sea of sameness, we positioned Cabital as a brand that put common sense into crypto, coming up with the tagline: 'Crypto without the crazy'.
True to that point of view, our launch campaign centered on calling the rest of the crypto players in the category out on their BS, literally.
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Creative team
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Executive Creative Director: Andy Grant
Creative Director: Asheen Naidu
Art Director: Zachary Desker
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