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IKEA weekly press ads

This is first and foremost, to assure you that if you ever see me with my  favourite pen, it's only irony.

 

And then to also confirm that I can spell,

can grammar and can occasionally write headlines that "don't make people want to blow their brains out", as a CD once kindly put it. 

Topical print for IKEA SG to mark the watershed moment when Trump and Kim Jung Un met for the Singapore Summit.

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INTERNATIONAL 

WOMEN'S DAY

On International Women's Day, we reached out to traditionally masculine brands who have a growing female consumer base and offered them a chance to work with us to create a more inclusive marketing approach.

FWD Insurance 

A selection from a series
of  KVs for an insurance campaign that urged people to press play on life and turn their bucket lists into 'living lists'. 

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MY FAVOURITE PEN

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