HIDDEN CITIES -
UBER X CANON
Uber’s data showed that city dwellers often visit
the same places time and again. So, Uber & Canon
wanted to inspire urbanites to break free from the daily grind of city life and take the path less travelled.
Studying a map with a year’s worth of drop-off points, we identified some of the most photogenic but under-visited places in 5 Southeast Asian Cities - Singapore, Kuala Lumpur, Manila, Jakarta and Ho Chi Minh. We then partnered with photographers from each country to showcase those locations and inspire locals to discover their Hidden City.
5 countries, 15 hidden places,
15 photographers, 15 films,
135 unique photo essays posted.
Executive Creative Director: Joakim Borgstrom
Creative Directors: Omar Sotomayor, Gaston Soto
Creative Team: Ronald Bunaidi